From Pre-Production to Post: A Breakdown of What a Video Production Company Does

The Role of a Video Production Company

When you’re looking to produce a video, one of the first things you have to decide is who will do it for you. Fortunately, there are many great video production companies out there, such as But do you know what exactly these companies do?

Pre-production is the planning and preparation stage of video production. During this stage, a video production company will work with you to create a concept for your video, determine the best platform to share it on, create a script or storyboard, and develop a shot list. They will also help you find crew members who can help carry out the project and secure any necessary permits or equipment rentals.


Once pre-production is complete, and the shoot begins, the production team will get to work setting up shots and lighting so that they capture what they need in order to tell your story visually. The director or producer may direct actors or talent if needed, but often a good video production company has already taken care of casting and rehearsal sessions.

After the initial shoot is finished, the post-production process begins. This is where the footage and audio are edited together in order to turn it into a cohesive video. This can be done with editing software on a computer or with more sophisticated hardware like an Avid editing system. During this phase, music, graphics, special effects, and titles may be added as well. Finally, once all of the elements are put together and approved by you, the final product is ready for distribution!

As you can see, there’s a lot that goes into producing a video. From pre-production to post-production, working with a professional video production company ensures that your project is handled professionally from start to finish.